Discover the Best Webinar Platforms with Built-In Lead Capture Tools
Uncover top solutions for seamless webinars with integrated marketing features.
Under Review
Introduction: Navigating the Webinar World
You launch your webinar, spend weeks promoting it… and then realize half your sign‑ups fell through the cracks because your landing page, form tool, and webinar software didn’t “talk” to each other. Leads are scattered in spreadsheets, follow‑up emails are manual, and your ROI is a mystery.
If that feels familiar, you’re not alone. Webinars are now one of the most trusted B2B content formats—73% of B2B marketers say webinars are the best way to generate high‑quality leads (ON24 Webinar Benchmark Report 2024). But the real magic happens when your webinar platform itself handles landing pages, registration, lead capture, and data sync—no fragile duct‑taped tech stack.
In this guide, you’ll discover the best webinar platforms with built‑in landing pages and lead capture tools, how they differ, and how to pick the right one for your business. We’ll break down use cases, pricing, hidden trade‑offs, and practical tips so you can choose with confidence.
As you read, ask yourself: If you could automate 80% of your webinar workflow, what would that free you up to focus on—content, strategy, or sales?
Comparison Table: See the Best Webinar Platforms Side by Side
Below is a quick comparison of the top webinar platforms that include native landing pages and lead capture—no extra funnel builder required. Click any app name to jump to its detailed review.
| Webinar Platform | Best For | Built‑In Landing Pages | Lead Capture & Forms | Native Email/Automation | Starting Price* |
|---|---|---|---|---|---|
| Zoom Webinars | General business, reliability | Basic registration pages with branding | Standard fields, custom questions | Basic reminders, integrations | From ~$79/mo add‑on |
| GoTo Webinar | B2B & training | Branded registration & thank‑you pages | Custom registration forms | Automated emails, attendance tracking | From ~$59/mo |
| Webex Webinars | Enterprises, security | Configurable registration pages | Lead forms with approvals | Automated email flows | From ~$37.50/host/mo (via Suite) |
| Demio | Marketers & SaaS | High‑converting, modern pages | Custom fields, one‑click registration | Native email sequences | From $59/mo |
| Livestorm | Product demos & SaaS sales | SEO‑friendly event pages | Flexible forms, UTM tracking | Automated reminders, workflows | Free tier, paid from $79/mo |
| WebinarJam | Marketers, evergreen funnels | Multiple templates, countdowns | Integrated opt‑in forms | Built‑in email & SMS | From ~$49/mo (annual) |
| ClickMeeting | Training & education | Customizable landing & registration pages | Lead forms, polls, surveys | Automated invitations & follow‑ups | From ~$30/mo |
| BigMarker | Large marketing teams | Full funnel pages & series signup | Advanced forms, multi‑step funnels | Native email, journeys | From ~$99/mo |
| Zoho Meeting | SMBs on a budget | Simple registration pages | Basic lead capture | Email reminders, Zoho CRM sync | Free tier, paid from ~$3/host/mo |
| WebinarNinja | Creators & coaches | Beautiful landing page templates | Built‑in forms, multi‑session signup | Email automation, replays | From $29/mo |
*Pricing is approximate and may vary by region, billing cycle, and current promotions. Always check the official site for up‑to‑date information.
Use this table as a shortlist: identify 2–3 platforms that fit your budget and “best for” column, then dive into the detailed reviews below.
The Power of Integration: Why Webinar Platforms Need Built-In Features
Most teams start with a patchwork: a webinar tool, a landing page builder, a form tool, and a separate email platform. It works—until it doesn’t.
Common pain points without integration:
-
Leads fall through the cracks
Exporting CSVs from your registration form to import into your CRM or email tool is error‑prone. Miss one export and dozens of leads never get nurtured. -
Inconsistent data and tracking
Marketing can see “sign‑ups,” sales sees different numbers in the CRM, and nobody’s sure who actually attended. According to Gartner, poor data quality costs organizations an average of $12.9 million per year—webinar data chaos contributes to this. -
Slow time‑to‑launch
Creating a landing page in one tool, connecting a form, embedding tracking, then wiring it to a webinar room can easily burn several hours—per event. -
Fragmented user experience
Visitors bounce between URLs and designs that don’t match. That friction kills conversions; even a 1‑second delay can reduce conversions by up to 7% (Akamai performance studies).
How built‑in landing pages and lead capture fix this:
- One place to set up everything: title, date, presenter, landing page, form fields, reminders, and follow‑ups are configured in a single workflow.
- Automatic data sync: registrants, attendees, and no‑shows automatically flow into your CRM or email tool via native integrations or Zapier/Make.
- Faster experimentation: spin up multiple webinars or A/B test landing pages in minutes, not days.
- Cleaner reporting: registration → attendance → engagement → conversion all live in one analytics stack.
In short: if webinars are a meaningful lead‑gen channel for you, choosing a platform with strong built‑in lead capture isn’t a nice‑to‑have—it’s a revenue safeguard.
Key Features to Look for in a Webinar Platform
Before you compare brands, it helps to define your non‑negotiables. Here’s a practical checklist to keep you grounded.
1. Landing Pages & Registration
- Templates that convert: Mobile‑friendly, modern layouts with clear CTAs.
- Branding control: Your logo, colors, custom images, and maybe custom domains.
- Custom form fields: Job title, company size, industry, budget, or qualifying questions.
- Multi‑session registration: Let users register once for a whole series.
2. Lead Capture & Data
- Tagging and segmentation: Tag by webinar, topic, or funnel stage.
- Engagement scoring: Track live attendance time, poll answers, and CTAs clicked.
- Native CRM/email integrations: HubSpot, Salesforce, Mailchimp, ActiveCampaign, Zoho, etc.
- GDPR/CCPA compliance tools: Consent checkboxes, data export/delete.
3. Webinar Experience
- Formats: Live, automated/on‑demand, hybrid, and series.
- Interaction tools: Chat, Q&A, polls, handouts, offers, whiteboards.
- Scalability: Can it comfortably handle your peak expected audience?
- Recording & replay: One‑click recording, replay pages with forms.
4. Automation & Follow‑Up
- Email sequences: Reminders, last‑minute nudges, follow‑ups by attendance.
- Time zone handling: Automatic conversions and calendar invites.
- Evergreen funnels: Just‑in‑time webinars and recurring sessions.
5. Analytics & Reporting
- Funnel metrics: Registration rate, attendance rate, drop‑off times.
- Source tracking: UTM parameters and per‑channel performance.
- Export options: CSV, API access, or direct sync to BI tools.
6. Security, Support & Usability
- Ease of use: Can a non‑technical marketer run a webinar without help?
- Security: Passwords, waiting rooms, SSO, and enterprise controls where needed.
- Support quality: Live chat, documentation, and onboarding resources.
As you read through the tools, keep this list handy. Which 3–5 items are absolutely critical for your team?
📖 In Depth Reviews
We independently review every app we recommend We independently review every app we recommend
Zoom is nearly synonymous with online meetings, and its Zoom Webinars add scalable broadcast capabilities plus simple lead capture. If you already use Zoom across your organization, this is often the path of least resistance.
Standout features
- Built‑in registration pages: Create branded registration pages directly in Zoom with custom questions (e.g., role, company size, interests). You can require approval for registrants, which adds a light qualification step.
- Familiar attendee experience: Most users already know Zoom’s interface, which reduces "how do I unmute" friction and support tickets.
- Integrations for lead routing: Native integrations with HubSpot, Marketo, Salesforce, Pardot, and Zapier mean registrant data flows to your CRM without manual exports.
- Scalability: Support for thousands of attendees, reliable streaming, and strong global infrastructure.
Best for: Companies already entrenched in Zoom who need reliable, scalable webinars and straightforward lead capture without fancy marketing bells and whistles.
Real‑world use case: A B2B SaaS company runs a monthly product update webinar. Marketing uses Zoom’s registration page with a few qualifying questions, then syncs registrants to HubSpot, triggering a follow‑up nurture sequence based on attendance duration.
Pros
- Widely adopted; very little attendee onboarding needed
- Simple registration forms with custom questions
- Strong ecosystem and CRM/marketing integrations
- Good performance at scale and strong security options
Cons
- Landing pages are functional but not highly customizable or marketing‑driven
- Limited native automation compared to marketer‑focused tools
- Interface is more “meeting‑style” than polished event experience
GoTo Webinar is one of the longest‑standing names in the webinar space, particularly popular with B2B marketing and training teams.
Standout features
- Branded registration & thank‑you pages: Customize logos, colors, and copy, plus add custom form fields to collect detailed lead info.
- Engagement tools: Polls, surveys, handouts, and Q&A built in. Post‑webinar surveys help you capture feedback and additional qualifying data.
- Automated email flows: Set up confirmation, reminder, and follow‑up emails directly in the platform, including different emails for attendees vs. no‑shows.
- Robust analytics: Get reports on registration sources, attendance, engagement, and survey results.
Best for: Teams that run recurring training webinars, product education, or partner enablement and need reliable tools plus moderate customization.
Real‑world use case: A software company runs weekly onboarding webinars for customers. They use GoTo Webinar’s registration pages and reminders, then export engagement data (questions asked, time in session) to their CS platform to prioritize follow‑ups.
Pros
- Mature, battle‑tested platform for business webinars
- Good balance between customization and simplicity
- Strong engagement tools and reporting
- Built‑in reminder and follow‑up emails reduce manual work
Cons
- UI can feel dated compared with newer tools
- Not as marketing‑funnel‑oriented as Demio, WebinarJam, or BigMarker
- Pricing can become steep at higher attendee counts
Cisco’s Webex Webinars (previously Webex Events) caters heavily to enterprises and regulated industries that need rock‑solid security, compliance, and scalability.
Standout features
- Configurable registration forms: Customize registration pages with your branding and specify required fields; optionally require manual approval for attendees.
- Enterprise‑grade security: SSO, compliance certifications, advanced admin controls, and detailed permission settings.
- Built‑in email notifications: Confirmation, reminder, and follow‑up emails with calendar invites are automated.
- Large audience scale: Designed to support large corporate webinars, town halls, and all‑hands meetings.
Best for: Large organizations with strict IT requirements that want to integrate webinars into an existing Cisco/Webex ecosystem.
Real‑world use case: A global financial services firm uses Webex Webinars for investor updates. Compliance requires tight access control and audit trails, which Webex provides, while marketing still collects detailed registration data.
Pros
- Strong security, compliance, and governance features
- Good for very large events with dispersed audiences
- Integrated email and registration workflows
- Integrates well in Cisco‑centric IT environments
Cons
- Overkill for small teams that don’t need enterprise controls
- Interface and setup can be complex for non‑technical marketers
- Landing page design options are more utilitarian than promotional
Demio is built specifically for marketers, focusing on conversion‑friendly registration pages, audience engagement, and automation. It’s a popular choice for SaaS and online education businesses.
Standout features
- High‑converting, modern landing pages: Clean templates optimized for registrations, with options for custom images, colors, and copy.
- Flexible registration options: One‑time events, recurring sessions, or on‑demand webinars with single‑click registration for existing subscribers.
- Integrated email sequences: Run confirmation, reminder, and follow‑up emails natively, or connect to tools like HubSpot, ActiveCampaign, or Mailchimp.
- Engagement and CTAs: Time‑based offers, polls, and handouts help drive real‑time conversions.
Best for: Marketing and growth teams running lead‑gen webinars, product demos, and onboarding sessions who want more control over the funnel without complex setup.
Real‑world use case: A mid‑stage SaaS startup runs twice‑weekly live demos. Demio hosts the landing page, collects lead data (role, use case, company size), and passes it to HubSpot. Based on answers, leads are routed to SDRs with relevant talking points.
Pros
- Purpose‑built for marketing teams and revenue goals
- Attractive, conversion‑focused landing pages
- Strong engagement features and analytics
- Simple, intuitive interface for non‑technical users
Cons
- Higher price point than basic webinar tools
- Not ideal if you need complex multi‑track events or expo‑style conferences
- Attendee limits on lower tiers may constrain rapidly growing programs
Livestorm is a browser‑based webinar and meeting platform popular with European and SaaS companies. It emphasizes ease of use, integrations, and analytics.
Standout features
- SEO‑friendly event pages: Each webinar gets a public event page you can customize, with options for recurring webinars and sessions.
- Advanced registration options: Custom fields, consent checkboxes for GDPR, and multi‑session registration.
- Automation & workflows: Schedule email sequences (reminders, follow‑ups) and automate actions like redirecting attendees to a URL after the event.
- Integrations: Deep integrations with HubSpot, Salesforce, Pipedrive, and more, plus Zapier and webhooks.
Best for: Product marketing, SaaS sales, and customer success teams who want smooth, in‑browser experiences and strong data flows to their CRM.
Real‑world use case: A SaaS product marketing team runs monthly feature deep‑dives and quarterly product launches. Livestorm captures detailed lead and engagement data and pushes it into HubSpot, where lifecycle stages and scores update automatically.
Pros
- 100% browser‑based for attendees; no downloads
- Strong EU data residency and GDPR‑friendly features
- Flexible event formats (live, on‑demand, recurring)
- Excellent integrations and analytics
Cons
- Pricing can add up for higher attendee volumes
- Some advanced automation requires higher tiers
- Less suited to massive virtual conferences with expo halls
WebinarJam is a marketer‑centric platform popular in online education, info products, and evergreen funnels. It focuses heavily on conversion tools.
Standout features
- Sales‑oriented landing pages: Multiple templates designed like mini sales pages, often with countdown timers and social proof sections.
- Built‑in email & SMS: Reminder and follow‑up sequences can be sent directly from WebinarJam, with behavior‑based targeting (e.g., left early vs. stayed to offer).
- Offers inside the webinar: Pop‑up offers with clickable buttons, scarcity timers, and direct links to your checkout.
- Evergreen webinars (via EverWebinar): Run automated webinars that feel live on a schedule, capturing leads around the clock.
Best for: Course creators, coaches, and marketers building webinar‑driven sales funnels.
Real‑world use case: A coaching business runs a weekly “masterclass” that feeds into a high‑ticket program. WebinarJam handles registration pages, automated email reminders, in‑webinar offers, and replays, all without extra funnel software.
Pros
- Very strong for sales‑driven and evergreen webinars
- Built‑in marketing and urgency tools
- Handles both live and automated webinars (with EverWebinar)
- Good value for high‑volume marketing use
Cons
- Interface focuses on marketing; may feel pushy for formal B2B contexts
- Annual billing only in many cases
- Less suited to internal training or formal corporate communications
ClickMeeting is a flexible platform oriented toward training, education, and marketing. It supports live webinars, virtual classrooms, and automated events.
Standout features
- Customizable landing and registration pages: Add your branding, descriptions, agenda, and custom form fields.
- Automation cycle: Templates for invitations, reminders, and follow‑ups, plus automated webinars and on‑demand access.
- Engagement tools: Whiteboards, polls, surveys, Q&A, and breakout features suitable for workshops.
- Monetization options: Paid webinars with ticketing and payment integrations.
Best for: Training organizations, consultants, and educators who need interactive sessions and simple monetization.
Real‑world use case: A training company sells paid certification workshops. ClickMeeting manages registration pages, payment, automated reminders, and attendance certificates.
Pros
- Strong for educational and training use cases
- Paid webinar support built in
- Good engagement toolkit (whiteboards, polls, surveys)
- Automated and on‑demand webinar flows
Cons
- Interface is powerful but can feel busy at first
- Fewer “hyper‑optimized” marketing templates compared with Demio or WebinarJam
- Some advanced features locked behind higher plans
BigMarker is a feature‑rich platform aimed at marketing teams running large‑scale virtual events, summits, and complex webinar funnels.
Standout features
- Full funnel landing pages: Build branded registration funnels, multi‑session event pages, and series sign‑up experiences.
- Advanced lead capture: Multi‑step forms, conditional fields, and deep CRM integrations for sophisticated qualification.
- Events and summits: Run virtual conferences with multiple tracks, expo halls, and sponsor spaces.
- Marketing automation: Behavior‑based emails, nurture flows, and dynamic content based on user segments.
Best for: Larger marketing teams and enterprises that run frequent webinars, virtual events, and multi‑day online summits.
Real‑world use case: A marketing department runs an annual virtual summit with 30+ sessions and sponsors. BigMarker handles the event hub, registration, email communications, sponsor booths, and analytics in one system.
Pros
- Extremely powerful for complex, multi‑session events
- Strong funnel and automation capabilities
- Excellent sponsor and virtual‑event tooling
- Highly customizable registration and landing flows
Cons
- Overkill (and expensive) for simple monthly webinars
- Learning curve for smaller teams without event ops experience
- Pricing is on the higher side, often targeting mid‑market and enterprise
Zoho Meeting is part of the broader Zoho ecosystem, making it attractive for SMBs already using Zoho CRM, Zoho Campaigns, or Zoho One.
Standout features
- Simple landing and registration pages: Configure topics, descriptions, and registration forms with basic branding.
- Tight Zoho CRM integration: Registrants can be added directly as leads or contacts, with webinar fields mapped into CRM.
- Email notifications: Built‑in invitations, reminders, and thank‑you emails.
- Budget‑friendly pricing: Competitive pricing, especially for smaller attendee counts.
Best for: Small to mid‑size businesses, especially those already inside the Zoho ecosystem, that need basic webinars with integrated lead capture.
Real‑world use case: A small marketing agency uses Zoho Meeting to run monthly educational webinars. Leads flow directly into Zoho CRM, where simple workflows assign them to sales reps.
Pros
- Very affordable, especially compared to enterprise tools
- Great if you already use Zoho CRM or Zoho One
- Straightforward interface for smaller teams
- Covers the essentials: registration, email notifications, basic analytics
Cons
- Not as feature‑rich as marketing‑focused webinar platforms
- Limited design control on landing pages
- Less suitable for large events or polished virtual conferences
WebinarNinja is aimed at creators, coaches, and small businesses who want an all‑in‑one webinar solution that’s simple yet polished.
Standout features
- Beautiful landing page templates: Visual, modern registration pages with customizable copy and images.
- Multiple webinar types: Live, automated, hybrid, and series webinars in one dashboard.
- Built‑in email automation: Confirmation, reminder, and follow‑up emails that can be segmented based on registration or attendance behavior.
- Course and coaching friendly: Integrations and features tailored to selling digital products and memberships.
Best for: Solo creators, consultants, and small teams who value design, simplicity, and selling through webinars without stitching together many tools.
Real‑world use case: A solo consultant hosts a monthly “Ask Me Anything” webinar as a lead magnet. WebinarNinja provides the landing page, reminder emails, live webinar room, and replay link, all without a developer or separate email platform.
Pros
- Easy to set up and manage for non‑technical users
- Attractive landing pages out‑of‑the‑box
- Good support for live, automated, and series webinars
- Tailored to creators and small businesses selling expertise
Cons
- Less customizable for complex enterprise use cases
- Not ideal for huge attendance numbers or large multi‑track events
- Fewer native integrations than some enterprise‑focused tools
How to Choose the Right Platform for Your Needs
A “best” webinar platform only exists in the context of your goals, budget, and tech stack. Use this step‑by‑step approach to narrow it down.
1. Clarify Your Primary Use Case
Ask yourself:
- Are you running lead‑gen webinars to fill a sales pipeline?
- Do you need customer training/onboarding webinars?
- Are you planning large virtual events or summits?
- Are you a creator or coach selling digital products via webinars?
Rule of thumb:
- Lead‑gen & demos → Demio, Livestorm, WebinarJam, BigMarker
- Training & education → GoTo Webinar, ClickMeeting, Livestorm
- Enterprise security & scale → Webex Webinars, Zoom Webinars, BigMarker
- Creators & coaches → WebinarNinja, WebinarJam
2. Map Out Your Tech Stack
List the tools you must integrate with: CRM, marketing automation, payment processors.
- Heavy on HubSpot/Salesforce? Look closely at Demio, Livestorm, Zoom, BigMarker.
- All‑in on Zoho? Zoho Meeting will simplify your life.
If a platform lacks direct integration, check for Zapier, Make, or webhooks.
3. Define Your Volume and Scale
- How many webinars per month?
- Typical and peak attendee counts?
- How fast do you expect this to grow in 12 months?
This impacts both pricing tiers and whether you need big‑event features like multiple tracks or virtual expo halls.
4. Prioritize Your Must‑Have Features
Return to the feature checklist and mark:
- Must‑have (deal breakers)
- Nice‑to‑have
- Not needed
Examples of must‑haves you might choose:
- Custom registration fields with CRM mapping
- On‑demand/evergreen webinars
- Advanced security and SSO
- Paid webinars and ticketing
5. Run 2–3 Realistic Trials
Almost every platform offers a free trial or demo. Don’t just click around—simulate a real campaign:
- Build a landing page and registration form.
- Integrate with your CRM or email tool.
- Invite a small internal audience to test live features.
- Review analytics, automation, and replay flow.
Ask your team afterward: Could we realistically run 1–2 webinars per month with this, without extra help?
Maximizing Your Webinar Success: Tips and Tricks
Owning great software is only half the battle. The other half is how you use it.
1. Treat Your Landing Page Like a Mini Sales Page
- Lead with a clear outcome: What will attendees be able to do after the webinar?
- Use bullet points for specific takeaways and who it’s for.
- Add speaker credibility (title, logo, short bio).
- Keep the form as short as possible while still qualifying (3–5 fields is a good starting point).
2. Optimize Your Promotion Window
- Promote at least 7–14 days in advance for B2B.
- Send 2–3 reminder emails: 24 hours before, 1 hour before, and 10 minutes before.
- Use multiple channels: email, LinkedIn, website banners, and in‑product prompts.
3. Design for Interaction, Not Monologue
- Plan a poll in the first 5–10 minutes to hook engagement.
- Ask attendees to drop their roles or goals in the chat to personalize examples.
- Reserve dedicated Q&A time and encourage questions throughout.
4. Segment and Follow Up Intelligently
Use your platform’s lead capture and analytics to tailor follow‑up:
- Attended live & stayed to the end: Send offer/CTA + deeper content.
- Registered but no‑show: Send replay link + next live date.
- Dropped early: Ask what went wrong (timing, content, tech?).
Companies that follow up within 1 hour of a webinar see dramatically higher conversion rates—InsideSales research suggests up to 7x more likely to qualify a lead when contacted quickly.
5. Measure What Matters
Track more than just registrations:
- Registration → attendance rate (target 35–45%+ for B2B)
- Average watch time
- Engagement (poll responses, questions, offer clicks)
- Conversion to next step (demo request, trial start, purchase)
Use these insights to iterate on topics, presenters, and formats.
Ask yourself: If you changed just one thing for your next webinar—title, landing page, or follow‑up—which would likely move the needle most?
Conclusion: Embrace the Future of Webinars
Webinars work best when your platform quietly handles the heavy lifting—landing pages, lead capture, reminders, and reporting—so you can focus on delivering value and closing deals.
Pick 2–3 tools from this list that fit your use case, run real trials, and ship one full webinar campaign with each. You’ll quickly see which platform feels natural for your team and produces better leads.
Ready to level up your pipeline? Start exploring these webinar platforms today, test them against your real workflows, and turn every webinar into a predictable source of qualified leads.
Dive Deeper with AI
Want to explore more? Follow up with AI for personalized insights and automated recommendations based on this blog
Frequently Asked Questions
It’s a webinar tool that doesn’t just host your live session—it also **creates the landing page, registration form, and email reminders for you**, and automatically stores and syncs all registrant data. You don’t need a separate landing page builder or form tool to collect leads.
Not necessarily. If your chosen webinar platform offers **flexible, branded landing pages and custom form fields**, that’s often enough. You might still want a separate landing page tool if you: - Run complex A/B tests at scale - Need advanced design control or multi‑step funnels - Use the pages for many non‑webinar campaigns For most teams starting out, the built‑in pages in tools like **Demio, Livestorm, WebinarJam, or BigMarker** are more than sufficient.
Aim for the **shortest form that still qualifies your lead**. A common sweet spot is **3–5 fields**: - Name - Email - Company - Role - Optional: one qualifying question (e.g., biggest challenge, budget range) Longer forms can lower registration rates but increase lead quality. Test both and see which yields a better **pipeline per webinar**, not just more sign‑ups.
Both have a place: - **Live webinars** create urgency, real‑time interaction, and higher engagement. They’re better for launches, Q&A, and complex offers. - **On‑demand (evergreen) webinars** are great for always‑on lead gen. Visitors watch when it suits them, and you can nurture them automatically. Many high‑performing teams run a **live webinar first**, then turn the recording into an on‑demand asset using tools like **WebinarJam (EverWebinar), Demio, Livestorm, or BigMarker**.
For most small businesses, expect to invest **$30–$100 per month** for a capable platform supporting a few hundred attendees (e.g., Zoho Meeting, ClickMeeting, WebinarNinja, entry‑level Demio or Livestorm plans). If webinars become a core lead‑gen channel and you run larger events or summits, it’s common to spend **$100–$400+ per month** on higher tiers or tools like **BigMarker**—especially when you factor in the value of each converted customer.